An interesting take on Quality – can you believe in 2012 we are still fighting the battle (even more with the BRIC countries taking over!) of selling quality products.

Read on and comment!

Quality and Innovation

In his March 2012 question to the ASQ Influential Voices, CEO Paul Borawski presents a question that he deals with regularly – and that industry has been challenged with for several decades:

“How do I convince senior executives (often CEOs) and public officials that quality is important and an essential strategy for–pick your ending–performance excellence, competitiveness, growth, sustainability, survival, efficiency, effectiveness?”

In other words, how can you “sell” the value of quality to an organization and its top executives?

My response: You can’t. Quality is a core value that must be appreciated for it to be cultivated.

This point was made very clear to me in Malta. I had the opportunity to visit the country, a tiny island south of Sicily in the Mediterranean, early this year. (Isn’t that a great picture I took up above??) Speed and efficiency are not some of this country’s values… you can expect…

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4 responses to “

  1. It has always seemed to me that you can sell quality for the sake of quality. Most organizations focus on the bottom line and if they can make more profit by cutting quality, quality gets cut. I think it is just a sad fact of life.


  2. Pingback: My Homepage

  3. Quality is in the eyes of the customer. They value the products and services that you deliver, and they will pay what it is worth. So Quality starts with understanding your customers, their needs, and what their customers expect of them!

    If you can show to your CEO how the quallity of your products serves the needs of his/her customers, then your CEO will be sold! For example, by highlighting cases where the quality of your product made a difference for one or more customers, where they preferred your product above one from a competitor because of better quality. That makes clear that customers are willing to pay for quality, which makes a good business case to invest in quality.


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