An interesting take on Quality – can you believe in 2012 we are still fighting the battle (even more with the BRIC countries taking over!) of selling quality products.
Read on and comment!
In his March 2012 question to the ASQ Influential Voices, CEO Paul Borawski presents a question that he deals with regularly – and that industry has been challenged with for several decades:
“How do I convince senior executives (often CEOs) and public officials that quality is important and an essential strategy for–pick your ending–performance excellence, competitiveness, growth, sustainability, survival, efficiency, effectiveness?”
In other words, how can you “sell” the value of quality to an organization and its top executives?
My response: You can’t. Quality is a core value that must be appreciated for it to be cultivated.
This point was made very clear to me in Malta. I had the opportunity to visit the country, a tiny island south of Sicily in the Mediterranean, early this year. (Isn’t that a great picture I took up above??) Speed and efficiency are not some of this country’s values… you can expect…
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