The Death of Brainstorming? Say it isn’t so…


I love the articles in the New Yorker, and the following one caught my eye because of the Brainstorming topic. In leadership courses, I’ve espoused the value of brainstorming when done right (without judgement and analysis) – and I’ve seen positive results.  Could it be that the creative process might actually work better when criticism is allowed to fly?

Say it isn’t so

When I teach brainstorming techniques, I always find it interesting that the creative (right brain dominant) thinkers in the group really love and contribute more during the “Brainstorming” free flow of ideas phase (before analysis sets in), while the linear, engineering style (left brain dominant) thinkers in the group can’t wait for the second phase where the ideas are analyzed and critiqued.  Divergent thinking followed by convergence of ideas.  Made perfect sense to me and the students demonstrated how safe each group felt – depending on which side of the brain dominated their idea flow.

So now, it appears that the “Steve Jobs” style of criticism before acceptance, domineering boss-like, judgment first ways of working have merit, or do they?  Read the article then read on and comment (please!)

Here’s the link to “Groupthink” if you cannot reach it above.

I’m conflicted…

about this latest “research” and given my international experiences in presenting in over 30 countries to technical audiences, I have to say that Information Technology and software development are as much about the people and psychology (trust and communication) as they are about technology and engineering problems.

I’ve seen success with collaborative approaches like Kanban, agile, Rational (Use Cases) – which I believe succeed because we bring disparate viewpoints of the customers and suppliers together and address various learning styles (visual, audio and kinesthetic) to gain the highest levels of understanding.  Brainstorming is one such technique whereby the most dominant (i.e., typically the most critical of all ideas except his/her own) no longer gets to direct the problem solving.

What’s BEEN your experience?

I look forward to your comments – do you agree with these findings? – and to further research… and to hopefully announcing that Brainstorming is NOT dead, in fact, it just needed a wake-up call to re-energize the benefits for a new iPad generation!

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